Attempts at convincing the rabbinate, and with it, traditional elements of both European and American Jewish society, that the mechanization of matzo might well be a boon rather than a drawback took some doing. That responsibility fell to Dov Behr Manischewitz, the creator of America's very first matzo factory, which opened in Cincinnati, Ohio in the 1880s. A rabbi as well as an astute businessman, Manischewitz took great pains to secure the approval of the leading Torah sages of Jerusalem, whose consent he succeeded in winning by trading on his own yichus (pedigree), cultivating close ties with the rabbinical establishment of the Holy Land, and demonstrating his religious rectitude and noble intentions by establishing a yeshiva in Jerusalem that bore his good name. He would subsequently display their endorsement--"There is none more faithful to be found"--in both English and Hebrew on the exterior of his mass-produced matzah boxes.